
When Royals Dress Like Golfers: Prince Daniel Steps Out in Local Rule
H.K.H. Prince Daniel Wears Local Rule at Victoriadagarna’s Annual Golf Tournament This summer on Öland, under the soft sun and Swedish skies, one of the country’s most beloved royal traditions returned: the Victoriadagarna golf tournament...

Back to Our Roots: Local Rule Begins Swedish Clothing Production
At Local Rule, we’ve always believed in doing things the right way—thoughtfully, sustainably, and with purpose. That’s why we’re proud to announce a new chapter in our journey: we’ve officially started producing clothing here in Sweden....

Who we are
Local Rule was founded in 2021 in Stockholm, Sweden. Our mission is to bring Scandinavian minimalist, high-quality golf apparel to the global audience of golfers. In doing so we aim to redefine golf apparel for a new generation of players, with designs they’re proud to wear beyond the course. In essence - golf functionality with a modern, city-ready look.
David, Simon and Henrik