The Company
Launched in 2022, Local Rule is redefining modern golf wear — and the industry has taken notice. In 2024, Skratch Golf named us one of the 45 best golf apparel brands in the world right now, and The Wall Street Journal ranked Local Rule among the top brands for technical polos that seamlessly transition from the course to the office.
Our reach is growing fast. In 2024 alone, we sold to 18 countries and 31 U.S. states, shipping worldwide from our base in Stockholm, Sweden. With a presence in both DTC and wholesale—including major Swedish retailers like Stadium and Dormy—we’re making premium, stylish golf apparel more accessible than ever.
Spring/Summer '26
Spring / Summer brings a lighter rhythm.
Days stretch longer, the light lingers, and the pace begins to shift. The season moves between cool mornings, warm afternoons and late evenings that never quite fade.
This is the in-between season, where layering becomes essential, and technical design adapts to changing conditions without ever feeling overbuilt.
Our Spring / Summer ’26 collection is designed for that balance.
Lightweight layers that move with you throughout the day. Breathable fabrics that handle shifting temperatures with ease. Technical finishes that protect against wind and light rain, while maintaining a clean, understated look.
Vests, fleece pullovers and tailored trousers come together as a system — built to layer, built to adapt.
Clothing that performs quietly. That transitions seamlessly. That feels considered without ever feeling complicated.
Spring / Summer is not about excess.
It’s about ease, versatility and moving through the season without interruption.
We call it… the Local Rule feel.