The Company
Launched in 2022, Local Rule is redefining modern golf wear — and the industry has taken notice. In 2024, Skratch Golf named us one of the 45 best golf apparel brands in the world right now, and The Wall Street Journal ranked Local Rule among the top brands for technical polos that seamlessly transition from the course to the office.
Our reach is growing fast. In 2024 alone, we sold to 18 countries and 31 U.S. states, shipping worldwide from our base in Stockholm, Sweden. With a presence in both DTC and wholesale—including major Swedish retailers like Stadium and Dormy—we’re making premium, stylish golf apparel more accessible than ever.
New collection launching in March
Through timeless performance wear born on Swedish fairways, we represent a restoration of golf style. The spring/summer 2025 is a collection of first tee essentials that will expel your current wardrobe to the recycle bin.
Timeless color schemes paired with classic silhouettes and fine materials. Not that difficult. We stay clear of joggers and migraine inducing ’sporty’ patterns. The understated look of quality, the thought-through designs, the updated vintage feel. This is the power move to bring to the first tee.