The Company
Launched in 2022, Local Rule is redefining modern golf wear — and the industry has taken notice. In 2024, Skratch Golf named us one of the 45 best golf apparel brands in the world right now, and The Wall Street Journal ranked Local Rule among the top brands for technical polos that seamlessly transition from the course to the office.
Our reach is growing fast. In 2024 alone, we sold to 18 countries and 31 U.S. states, shipping worldwide from our base in Stockholm, Sweden. With a presence in both DTC and wholesale—including major Swedish retailers like Stadium and Dormy—we’re making premium, stylish golf apparel more accessible than ever.
New collection launching in September
Fall brings a slower rhythm. Days get shorter, light gets softer, and the city feels calmer. This is the Quiet Season, where style meets stillness, and technical design moves with ease into everyday life. Our Fall 2025 collection is built for the in-between. Pleated trousers that look refined yet stretch with you through the day. Water-repellent finishes that stand up to autumn rain without ever looking technical. Fleece quarter-zips with dressed plackets that layer effortlessly from office to evening. Each piece is designed with the Scandinavian principle of less, but better. Clothes that adapt, protect, and perform while remaining understated. Quiet Season is not about standing out. It’s about feeling comfortable, looking sharp, and moving through the season with confidence.
We call it...the Local Rule feel.