How we shape modern golf culture


We’re helping redefine what it means to “look like a golfer.”

Golf apparel no longer needs to shout performance, it can actually whisper performance.

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It's about the small details

Find your mountain rythm


Technical comfort, but with the aesthetics of Scandinavian everyday style.

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Our design philosophy


Every detail must earn its place.

That approach gives our products longevity.

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Fashion evolves, even in golf.

Golfers have finally moved on from the tight, slim silhouettes to something more contemporary, more natural.

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Golf-Life-Balance

Golf doesn’t end when you leave the course. It’s part of your everyday life - and so should your clothes be.

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Function, honesty and simplicity.

Our collections are built around versatile pieces, neutral colors, and premium materials, designed to be worn and to last.

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Golf-Life-Balance

In Sweden, balance is part of our DNA, whether it’s work-life balance or time spent with family.