H.K.H. Prince Daniel Wears Local Rule at Victoriadagarna’s Annual Golf Tournament

This summer on Öland, under the soft sun and Swedish skies, one of the country’s most beloved royal traditions returned: the Victoriadagarna golf tournament – a highlight of the season that blends prestige, charity, and community.

Among the players on the fairway this year stood H.K.H. Prince Daniel, wearing none other than Local Rule. A choice that signals not just style, but intention. Because for us, it’s never just about clothing — it’s about what you stand for.

And he wasn’t alone. Playing alongside the Prince was Swedish golf icon and global legend Jesper Parnevik, known for his unconventional flair and trailblazing influence on the sport. It’s safe to say — the pairing was perfect: two men from different worlds, united by their shared passion for the game and a sharp eye for detail.

Golfwear That Holds Up Under Pressure — And Cameras

From tee-off to final putt, Prince Daniel wore pieces from our tech-driven summer capsule, combining performance materials with Scandinavian simplicity. Understated, technical, and tailored — a fit worthy of royalty, but made for movement.

The Prince’s choice to wear Local Rule on such a visible stage is more than a sartorial nod — it’s a cultural moment. A sign that Swedish design can stand shoulder to shoulder with heritage brands — and bring something new to the table: modern golfwear for a modern player.

Tradition Reimagined

Victoriadagarna may be steeped in tradition, but it’s also evolving — just like golf. The presence of younger players, broader audiences, and brands like ours signal a changing tide. One where heritage is honored, but innovation leads.

We’re proud to have been a part of it. And prouder still to see Local Rule worn by people who care about quality, function, and the future of the sport.

Read more: https://www.svenskdam.se/kungligt/jesper-parnevik-avslojar-sa-bra-ar-prins-daniel-pa-golf/10935858