Local Rule was founded in 2021 by golf enthusiasts Henrik Svensson, Simon Madeling, and David Zetterlund with the goal of challenging the golf giants by creating clothes that work just as well on the course as in town. The first release is a pure men’s collection that consists of 18 styles and accessories such as bucket hats, caps, pegs, and golf bags. Above all, Local Rule presses that they make golf clothes that combine style and function, a slogan that you hear every and every other time a new sports brand is launched. There simply has to be a better sales pitch than that for Sweden’s new golf brand, we contacted the founders to find out.
Read the full article here: https://www.cafe.se/nytt-svenskt-golfmarke-ska-utmana-giganterna/