
At Local Rule, we’ve always believed in doing things the right way—thoughtfully, sustainably, and with purpose. That’s why we’re proud to announce a new chapter in our journey: we’ve officially started producing clothing here in Sweden....

Local Rule Featured in Skratch’s 45 Best Golf Brands — A Scandinavian Standout
Skratch breaks down the best brands in golf fashion today — from heritage giants like Adidas and Nike to emerging, style-forward labels. Local Rule earned its place alongside brands that are pushing boundaries in terms...

Who we are
Local Rule was founded in 2021 in Stockholm, Sweden. Our mission is to bring Scandinavian minimalist, high-quality golf apparel to the global audience of golfers. In doing so we aim to redefine golf apparel for a new generation of players, with designs they’re proud to wear beyond the course. In essence - golf functionality with a modern, city-ready look.
David, Simon and Henrik